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Why The Riviera Maya Is One Of The Most Popular Destinations For Vacation Rentals

18 March, 2023

The Riviera Maya covers approximately 128 kilometers of the beautiful Caribbean coast, encompassing Playa del Carmen, Puerto Aventuras, Akumal and Tulum, This has created a high demand for vacation rentals, as many tourists travel to the eternal summer destinations in search of new adventures. .

Until the COVID-19 pandemic in 2020, the Riviera Maya was the second most visited destination in Mexico, after Mexico City.

Another reason it is among the most popular destinations for vacation rentals is because it is located south of the Cancun International Airport, the Riviera Maya has easy access for international travelers, with some only taking 2-3 hour flights.

In addition, the Riviera Maya offers a large number of activities for visitors, from shops and restaurants, to nature excursions.

Here are five reasons why the Riviera Maya is one of the most popular destinations for vacation rentals and why you should consider investing in a property in this region.


It may be a no-brainer, but everyone knows that a successful real estate investment must have a great location.

The Riviera Maya already has a prime location in itself, and for that alone the property’s value will increase.

But within the Riviera Maya you must choose where to invest, and that can make the difference in increasing the value of your property in the long term.

There is a great demand for vacation rental properties in beach destinations, especially during high season like New Year’s Eve, Easter, summer and long weekends.

The strategic location of the region allows day trips to places like Isla Mujeres, Cozumel, Bacalar and others.

Anyone who wants to travel to these destinations will rent for a bit longer, which benefits their business.


Cancun International Airport is the second busiest airport in Mexico, after Mexico City International Airport.

Just a couple of years after its 50th anniversary, it is the only airport with four functional terminals, which allow the passage of 31 million passengers each year.

In 2019, the record of 25 million passengers received at the airport was reached.

This number was expected to increase, but decreased dramatically due to contingency. However, late 2020 and early 2021 have seen an increase in numbers.

Of the 10 most popular cities of origin to Cancun airport, seven are international, mostly from the United States and Canada.

The most popular route is from Mexico City, which serves as a connection point for many cities that do not have direct flights to Cancun.

In recent years, more and more airlines have opened direct flights or increased the frequency with which they travel to Cancun, making it a very easily accessible destination from all over the world.


The Riviera Maya has become extremely popular thanks to its white sand beaches, but the beauty of the region does not end there.

There are an estimated 6,000 cenotes in the Riviera Maya.

These crystalline freshwater underground wonders are one of the most popular attractions in the region, with some famous cenotes hosting 1,500 to 2,000 people prior to COVID-19.

Beyond the beaches and cenotes, the Riviera Maya is home to impressive archaeological sites.

Tulum has an archaeological site on the seafront, with views of the turquoise Caribbean Sea.

One hour north on the Yucatan Peninsula is one of the New 7 Wonders of the World, Chichen Itza.

And about an hour from Tulum is Cobá, which until recently was the only place where you could still climb the pyramids.


The cost of living in the Riviera Maya is 50% cheaper than in the United States.

This has caused many digital nomads to move to Mexico in search of vacation rentals that they can rent for a month.

Thus they continue to work, explore, and travel, while spending a fraction of what they would spend in their country.

When tourists are looking to rent a vacation property, they will likely want to live more locally, going to the supermarket rather than restaurants, even if it is for a long weekend.

That is why the cost of living is a factor that makes them choose this destination, benefiting investors.


The Riviera Maya is not what it was 15 years ago.

What it lacked in infrastructure, it made up for in charm. However, the growth of the region caused public and private investment to be made to improve infrastructure.

In 2017 and 2018, 1.5 million pesos were invested for high-speed internet with fiber optics, due to the great demand of people working from home.

The mobility and improvement of the roads also became a focus point, and the government invested millions of pesos in improving the streets and avenues.

In fact, the first part of Kukulkan Avenue in Tulum has just been opened to improve mobility and connection.

The region has also had a lot of private investment to support the number of conferences, tournaments and summits that take place here.

In 2007, the Mayakoba Golf Classic debuted as the first PGA tournament to be played outside of the United States and Canada, generating significant international attention.

Other important events, such as the ILTM, take place in the Riviera Maya each year, which generates a great demand for vacation rentals.

We barely scratch the surface of reasons why the Riviera Maya is one of the most popular destinations for vacation rentals.

It is an investor’s paradise, in many ways.

Start the search for your perfect real estate investment and benefit from the return on investment that it will give you.


Maya Ocean

Maya Ocean Real Estate

We are a company dedicated to the Sale of Real Estate and we also offer the option to Manage, Promote and Rent. Our real estate inventory and area of operations extends to the Riviera Maya mainly in the cities of Playa del Carmen and Tulum...

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